Structural reform is underpinned by liberalization, privatization and enhanced economic efficiency in the domestic economy. Arguably, the country setting the benchmark is the Kingdom of Saudi Arabia (KSA), the fastest growing G20 economy last year. “A star performer when it comes to increasing female participation in the workforce has been Singapore. According to Janice Loo from the National Library of Singapore, between 1970 and 1980 the city state’s female labour force participation rate rose from 29.5% to 44.3%, an increase of 14.8%. But what took Singapore a decade in terms of percentage increase, Saudi Arabia has achieved in half this time!” Dr Martyn Davies a Retail Industry Expert informed when talking about the robust growth potential of KSA.