Vol 1 Issue 17
عربيTUESDAY, July 30
A recent PwC survey has revealed 46% of consumers in Saudi have preferred in-store visits for frequent shopping in the last 12 months, while a close 36% prefer to shop online via mobile phone and 25% via personal computers.
Saudi consumers value authenticity, reliability and trustworthiness when making purchasing decisions. Brand’s websites were key to 65% of survey participants, who directly purchased products from the brand’s website vs 63% of their global peers. However, the idea of shopping is no more restricted to online or offline touchpoints but majorly ruled by value and convenience. More than half of the Saudi respondents have purchased food, beverages, clothes and accessories directly from the brand’s website, while more than 40% have purchased electronics, beauty and personal care products. Ensuring the authenticity of products is a key reason why 23% of Saudi consumers (compared to 24% globally) have purchased products directly from the brand’s website, while 21% (vs. 19% globally) preferred to visit shopping portals or offline stores for more competitive prices.
FUELING HOMEGROWN INDUSTRY
The grocery ecosystem is growing all across the Kingdom and varied formats and concepts are being received by the consumer with open arms.
We focus a lot on private labels. From importing the right mix to making it worthwhile for our customers, we also strongly believe in growing our local strength to build our portfolio. The team at Manuel handpicks and curates the products for its customers and invites you to savour the best of both worlds: locally sourced Saudi-made delicacies and premium imports from renowned culinary destinations worldwide. From the USA to Brazil, Australia to Thailand, and beyond, we search the globe to offer you a diverse array of culinary delights. This sets us apart in our growth journey within the landscape”.
Khaled Al Darwish
CEO/Co-founder, Manuel Supermarket
CONVENIENCE COUNTS
Online deliveries are on a rise and the customer demands for quicker attention to their orders and always shows loyalty to brands that address their needs with ease and convenience.
Innovation will be central to our business in 2024 as we continue to strive for excellence and push boundaries in the area of online grocery shopping solutions. Our systems are adaptable, simple to use and loaded with cutting-edge services to guarantee top performance and customer satisfaction. Our commitment to excellence, combined with a customer-centric approach, has solidified BigBag’s reputation as a trusted partner in the online grocery retail sector.”.
Abdulraheem Almoslat
Chief Executive Officer, BigBag KSARetail
RetailME Shelf Talk | Episode 11
Osamah Al-Awwam | Co-Founder, The Roasting House KSA
Sephora recently opened their new store in Abha at the Lavanda Park. This store takes up the store count of the brand in the Kingdom to 20+.
Leading fashion brand CEDRO, recently opened a new store at The Village in Jeddah.
Caterpillar Footwear, known for its specialty shoe range recently opened a new store in The Village in Jeddah. This takes up the store count of the brand to 10+ in the Kingdom.
/ˈmɑːk.daʊn/
Unlike temporary sales or discounts, a product markdown entails a permanent reduction in price. Typically applied to slow-moving items or to create space for new inventory in a store, this markdown represents a lasting adjustment in the product’s pricing.
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