Virgin Megastore Middle East unveiled its new concept store in Yas Mall. The store is over two levels with several new features including an event space, pop-up shops and artist collaborations that change on a regular basis. The new store will offer a mix of customer favourites in electronics, music, movies and books, in addition to an expanded selection of lifestyle products including national and international brands in fashion, accessories, beauty and home goods. There’s an eclectic mix of records, record players, skateboards, wall art, quirky gifts and so much more.
The store design partly aims at bringing the outdoors in. The store urbanisation includes street art, concrete, brick, exposed wooden beams, up-cycled materials, containers as fitting rooms and a slide that takes consumers from the top floor to the ground floor.
“The number one reason customers come to Virgin Megastore is to check out what’s new. This concept store will bring brands and products that are new to Virgin Megastore and to the Middle East. We love entertaining our customers with every store launch and every touch point they have with the brand. Virgin Yas truly resonates with our young customers, who are looking for a fun, relaxed shopping experience. The early feedback has been very positive, and we will be rolling out more of these concept stores in the years to come,” shares Nisreen Shocair, president of Virgin Megastore Middle East.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
This panel discussion at MRF 2024 explored the evolution of retail spaces,
In an industry where entertainment and retail converge, theme parks have become
In the leisure and entertainment industry, where human touch and in-person interactions
Kutubna Cultural Center, launched in 2023, has quickly become a beacon of
“Our relentless pursuit towards achieving operational excellence, coupled with our unwavering dedication
Established in 2007 and part of the fashion vertical of Saudi Arabia
Established in 2019, as the first homegrown cinema brand in the Kingdom
Dubai’s independent arthouse Cinema Akil has revealed the opening of its seasonal
The Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public
“At IMG Worlds our goal is to provide guests with innovative, immersive
Previous Article
