VOX Cinemas launches VOX Culture in Lebanon
Majid Al Futtaim’s cinema arm VOX Cinemas has launched VOX Culture in Lebanon to provide audiences with greater access to local creativity and culture. As part of the new initiative, VOX Cinemas’ auditoriums will provide a platform for a diverse range of multidisciplinary curated events including stand-up comedy, live theatre, concerts and screenings to appeal to all ages.
To celebrate the launch, VOX Cinemas in Beirut hosted a Fireside Chat with Ignace Lahoud, CEO, Majid Al Futtaim Leisure, Entertainment & Cinemas before local comedians Jessica Maghamess, Yorgo Kmeid, Jalal Achkar and Tera Irani took to the stage to entertain the crowd. VOX Culture builds on VOX Cinemas’ commitment to innovate and diversify its offering with alternate content, give back to the communities in which it operates and champion local creative talent.
“VOX Cinemas believes that the cinema is more than just a place to watch a movie and plays a key role in bringing communities together and enhancing cultural life. Throughout the pandemic and economic crisis, we witnessed the vital social value of cinema, which provided an inclusive space for the people of Lebanon to enjoy shared experiences together. VOX Culture was established from our desire to champion the arts, be part of the cultural scene in Lebanon and make a positive impact in the local community. We look forward to building on the momentum and establishing VOX Culture as a signature programme that we can roll out across other markets in the future,” Lahoud said.
Since 2013, VOX Cinemas has been bringing the magic of movie to Beirut. With the introduction of VOX Culture, audiences can expect a variety of new offerings including VOX Bites, a short-film competition dedicated to students. VOX Talks, a series of masterclasses for up-and-coming talent to learn from professionals from the world of film and theatre. VOX Talent, a platform for people to showcase their creativity and VOX Comedy, a platform giving comedians the opportunity to perform.
Currently VOX Cinemas operates more than 600 screens across 8 markets in the Middle East.
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