What’s ‘Next in Beauty’


October 22, 2024 | By RetailME Bureau

Beautyworld Middle East 2024

Taking place on the sidelines of Messe Frankfurt Middle East organised Beautyworld Middle East 2024, the ‘Next in Beauty’ conference will reveal trends, predictions and innovations that will dominate the landscape in 2025 and beyond.

This year’s ‘Next in Beauty’ conference features a stellar line-up of key presentations, sessions and panel discussions on topics ranging from market intelligence, industry innovations, emerging trends and game-changing technologies that are reshaping the beauty sector regionally and around the world.

As part of Beautyworld Middle East 2024 – taking place at the Dubai World Trade Centre from October 28-30 – this three-day event invites attendees to immerse themselves in all aspects of the beauty business, as international and regional trend analysts, key opinion leaders, brand experts, educators and business leaders offer viewpoints, new insights, fresh outlooks and business strategies.

Some pivotal themes at the conference include retail solutions, market trends, green chemistry and sustainability, expansion into international markets, tech-driven transformations, brand collaborations, multi-channel retail and distribution and e-commerce in the Middle East and beyond.

The conference will feature 40+ speakers across the spectrum of social media platforms and perfumeries to beauty brands and data analytic agencies, each providing invaluable commentary on key growth markets, adapting strategies to stay competitive, how to use tech to drive improvements in business performance, revolutionising customer and consumer experience and much more.

In a keynote presentation on day two, Euromonitor International will provide the latest insights on the beauty and health landscape in the Middle East and North Africa (MENA) market, from key growth markets and consumer wants to new government strategies.

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